An effective SEO marketing strategy not only aids in improving the visibility of business website, it boosts brand awareness. SEO brings organic traffic to website as users more likely trust a website displayed on the first page of search engine. Thus every business whether small or big needs to invest in SEO. For small businesses SEO is sort of a boon as it gives them a level playing field for creating an effective web presence and overcome competition.
Being highly cost effective marketing tool, it gives better ROI when compared to other forms of online marketing tools such as PPC or Email Marketing. Owing to the fact that 91.5% of total search traffic comes from first page results this makes the website more reliable resulting in better leads conversion.
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