Looking for a SEO agency can be a daunting task, making some customers hesitant in initiating the search process. An SEO consultant will begin their process by analyzing a potential client’s website and business model, taking into account the site’s ranking, both in comparison to their competitors and to the industry’s overall market. This critique and analysis of your business can be intimidating to some, but it is our opinion that the potential benefits of a highly skilled SEO consultant far outweigh this perceived initial intimidation.
An adept and proficient SEO consultant will assist you by providing SEO know-how, as well as offering techniques to better manage your account. Please note that an SEO consultant is not synonymous with SEO specialist or account manager. However, in a perfect world, your consultant should seamlessly combine the two aspects, making for a competent, efficient, and highly beneficial consultation that will assist you in developing your best SEO campaign yet.
In this article, we will look into the two most important qualities that an excellent SEO consultant should possess.
An adept and proficient SEO consultant will assist you by providing SEO know-how, as well as offering techniques to better manage your account.
1. SEO consultants understand SEO.
To be able to efficiently and knowledgeably conduct SEO processes is the single most vitally important aspect of a SEO consultant, more important even than communicating SEO in a way that precisely conveys what exactly is going on with a customer’s website or communicating with Google.
An SEO consultant works closely with the customer, helping to highlight their goals, define their objectives, take into consideration their target market, and develop an SEO campaign that most effectively drives traffic to the site/business and boosts rankings. More than anyone else, SEO consultants understand the theory behind SEO, and how to maximize this knowledge to maximize benefits for the customer. For example, if your website has too many branded links, an SEO consultant knows that diluting your site with links that have been created without practicing SEO strategy can result in decreased rankings, penalties, and over-optimization. An SEO-savvy consultant will instead dilute your anchor text portfolio with generic links, URL links, and keyword-rich links.
Additionally, an SEO consultant comprehends how SEO processes have affected their customer’s websites in the past and present, and can also project how these processes will continue to affect a site in the future. At National SEO, our Melbourne SEO consultants are not only well-versed in SEO-related theory and processes, but also highly skilled in communication techniques, allowing them to precisely convey to the customer what is going on in a campaign.
2. SEO consultants know how to communicate SEO.
As we have already mentioned, SEO expertise and a strong working understanding of SEO processes and theory is the most important quality of an SEO consultant. That being said, all the knowledge and information in the world is useless if it is not able to be well communicated to someone else. Thus, the ability to precisely and efficiently communicate with a customer is the second most essential quality of an excellent SEO consultant.
It is a vital skill for a consultant to be able to clearly explain the methods, tactics, and successes of an SEO campaign with their customer. Factoring in industry specifics and know-how regarding competitive sites, understanding Google’s algorithm updates, knowing a site’s authority and maturity, and utilizing their own agency’s SEO processes are all aspects of a well-run SEO campaign, and your consultant should be able to frequently and concisely communicate this information to you in order to keep you up to date on their SEO efforts. At National SEO, our consultants pride themselves in not just rattling off numbers and statistics to our customers, but in painting a picture of your company’s growth by telling you a story of campaign efforts and successes.
If you are looking for a SEO consultant who takes the time to get to know you as a person (not just as a client), who appreciates your ideas (not just your website rankings), and who wants to work with you (not for you) in order to ensure your SEO success, get a free quote from us here.