Jumpstart Your Mobile SEO Campaign

It would be an understatement to say that we love smartphones. In a time where technology is fast developing, we find ourselves seeking smartphones as a necessary tool to keep up with both our work and personal life. Since the smartphone market has become huge, it triggered a shift in SEO. Today, a Sydney SEO expert focuses more on mobile SEO. It is an evolution of the traditional SEO where websites are being optimised to reach a wider audience while…

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All About Meta Descriptions and their Importance in SEO

When you first hear the words ‘meta description,’ you might get bored. The words sound so technical and they sound like something so complex that would need a lot of time studying. However, the truth is otherwise. The top SEO Company in Australia can vouch for how easy and simple meta description can be. In fact, meta descriptions are vital when it comes to SEO. They can become a source of immense power to boost the whole SEO strategy if…

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Off-Page SEO Tricks to Kick Start Your Online Reputation

Off-page SEO is simply a set of strategies that you do outside your website. It is the process of building backlinks (the lifeblood of off-page SEO), influencer marketing, sharing content on social network sites, and more. Ideally, this will result in an upward movement in your brand recall, traffic generation, search ranking results, and conversions. SEO services in Melbourne company can help you take charge of this strategy. To most people, off-page SEO does not make sense. To them, it…

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Understanding the Importance of Keywords

Keyword research is important in creating web pages that rank well on search engines. However, understanding the basic principles of a keyword should come first. As a top Sydney SEO consultant, we explain here in detail what you need to know about the keywords and their importance in the world of SEO. What are Keywords? Keyword or focus keyword often used by SEO experts is a term that describes the main content of your page. This is the term one…

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4 Easy Ways to Improve the Organic Traffic on Your Web Pages

When running an online business, your website needs a lot of organic traffic. Any deficiency in this traffic can point out to the disinterest in your offerings. At the same time, it can mar the efforts that you put into the designing of website. Apart from attracting the organic traffic to your pages, you also need to improve and maintain consistency in it. In the simplest terms, traffic refers to the number of users who visit your website through a…

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How to Improve Your Website Performance and the Elements to Consider

We all know that a website is one of the most efficient tools to make sales. If your website is good, it can convert sales and lets you speak of what your brand really is all about. On the other side of the coin, if your website is notorious for its bounce rate, you would find your sales dwindling down. This is the reality posed to most companies which is why they need a SEO specialist in Sydney. Making your…

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7 Success Factors for Search Engine Optimisation

It is vital to ensure the off-page and on-page SEO factors coordinate and complement each other for high search rankings in Australia. Violations such as stuffing and cloaking can harm your rankings and reduce the success rate. Below are a bunch of factors to consider for successful Search Engine Optimisation according to top Melbourne SEO consultant: All SEO Factors Work Together All factors coordinate together to guarantee success. No single factor can single-handedly guarantee good rankings. A good HTML title…

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Why the Keyword Frequency Matters?

If you are an AdWords advertiser, a blogger or the one looking for SEO services, then you must be quite familiar with ‘keyword density.’ So, what is it? And, how does it work to support digital marketing campaigns? Below, is a breakdown of what the term entails, how it functions and its importance in your marketing campaigns. What Does ‘Keyword Frequency’ Mean? Keyword frequency is the number of times a specific keyword is repeated within a web page. The higher…

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The Difference between Off-Page and On-Page SEO You Need to Know

Search engines are forever changing and updating their algorithms that website owners need to step up their game. Nowadays it is more than just having a website on a search engine. Heavy investments are being made by site owners to improve their traffic and rankings on different search engine. Shortcuts are easily highlighted, and you may get your website blocked if you are not doing things right. Search engine optimisation in Australia has never been more relevant to uphold than…

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SEO and Beyond — There’s More to Backlinks than Just Rankings

The algorithms set by Google to rank websites have a great focus on backlinks. Many SEO marketers focus too much on this that they forget the other benefits of backlinks. Sure, gathering backlinks is a major factor in bringing your website to the top of search engines. Even the best SEO company in Melbourne can attest to that. However, that is not just the reason why backlinks exist. Most businesses that are looking into ranking in search engines are concerned…

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