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What Does a Successful Case Study Include?
Every case study includes results, but if your results don’t indicate success, then your case study is probably pretty worthless. Our case studies are success stories, because our SEO professionals are experienced experts who know how to take your company to the next level.
Each different client is looking for different things. After all, we all measure success differently. But most of our clients have at least a few things in common, including a desire to see their companies thrive. We look at the specific goals of our clients, then do the work it takes to help them achieve those goals. Whether you are looking for better visibility, higher profit margins, or specific rankings, if it involves search, then it needs to involve National SEO.
When looking at case studies, it is important to consider context. Small businesses have specific needs, and large businesses have different needs. We work with clients of all shapes and sizes, and help them all achieve their SEO goals.
- Keyword Ranking
- Producing More Organic Traffic
- Revenue Resulting From Organic Search
- Aggregate Increase in Rankings of Keywords
When we start our search engine optimisation campaigns, we do extensive research into keyword themes to find out what keywords and long-tail phrases we should target. We are then able to build our SEO strategy around these keywords, with practices such as linkbuilding, the creation of content, and even the development of relationships with guest writers. This leads to a higher number of impressions, which ultimately means a higher number of qualified leads and potential customers.
Search engines and their web crawlers look for sites with a healthy amount of ranking keywords in their particular industries. This shows the search engines that a website has authority and is trustworthy.
Simply put, more first-page rankings for relevant keywords means better positioning and visibility, which in turn results in organic traffic.
Organic traffic is a critical measure of how effective your campaign is, and is a major goal of our SEO process.
Many SEO agencies leave out return on investment and organic revenue when listing their KPIs. The reason for this is that many SEO agencies know their methods and practices can’t guarantee this type of success. What these agencies are doing is hedging their bets so they don’t look bad if they can’t produce the results they promise.
We are confident in our process and the expertise of our team, and believe that return on investment should be an important measure of our success for our clients. We don’t hide from KPIs like ROI and organic revenue—we embrace them.
While it isn’t absolutely necessary to have aggregate increase in keyword rankings as a KPI, it definitely can’t hurt.
When our clients achieve positive growth in their rankings for relevant keywords, we know that our strategy is working and their campaign is well on its way to being a success. Higher rankings mean more organic traffic, which ultimately results in qualified prospects and customer conversions. In other words, a win for our clients!