Keywords are an essential part of a strong SEO strategy. In the simplest terms, they are words entered into a search engine, such as Bing, Yahoo, or Google. But there is a lot more to keywords. The keywords that people search for reveal information about them, such as what they are interested in and the methods they use to search. Understanding that, it is vital to choose keywords that replicate your prospective customer’s interests and searches.
Keyword research involves learning about the keywords people use when utilizing a search engine to locate a product or service. To maximize your SEO campaign, it is important to think like your prospective customer and identify the keywords they use to find your product or service.
It is important to think about this as a method for bringing visitors to your site, rather than simply searching out phrases that refer to your content. You have to understand your visitors’ motivations, and where they are in the sales funnel. Taking all of this into account, keyword research can be the bridge that connects your business with your prospective customers.
It is also important to identify head terms and long-tail keywords. Long-tail keywords comprise around 70% of the keywords used in searches, so they are a great way to attract visitors to your site.
While they are related to general keywords, long-tail keywords tend to be quite specific. For example, a search for “trucks” might bring up thousands of results that the searcher might find irrelevant. For this reason, it is important to rank for more specific long-tail keywords that will help the searcher find what they are looking for, such as “Dodge Ram.”