The Gold Standard of SEO: Creating a Content-Rich Website

By January 14, 2018SEO Tips

What exactly does it mean to have a “content-rich website?” Well, simply put, a content-rich website is a site that provides its customers or visitors with detailed information relevant and applicable to your target markets and procurable product or business. In direct reference to SEO, however, there are a few tactics and strategies to create content that can be highly beneficial to your site’s SEO. In order to more efficiently gain these benefits, we utilize three main practices in product development and creation:

Ask yourself, “How can I benefit my visitors?” and create content that is worthy and respectful of your visitors’ time.

1. Keyword-Centered Content

When creating content, refer frequently to keyword research in order to better decipher which keywords/pages to prioritize, and which keywords to utilize in anchoring text linking.

There are primary and secondary keywords, and it is essential to understand the difference between the two. Primary keywords will be targeted with the home page, while secondary keywords will be targeted with the inner page (i.e., the website’s core content). When creating content for your site, direct more focus on secondary words than primary keywords. This ensures that the newly created content on your website will not compete for the same keywords that your home page is striving to rank highly with.

Keyword-focused content will clue visitors in to what valuable information they will be able to access and acquire by visiting your site. Prioritize providing content that will be highly beneficial, and that your visitors will find valuable, asking yourself frequently, “How can I best provide answers for my visitors’ questions?”

 

2. Invaluable, Beneficial Content

However simple it sounds, creating content that has direct value to your visitors will be the most important aspect of your content. It can be helpful to look at competitors’ websites in order to best identify themes or topics that are applicable to your product or service, and then do your best to create content that is superior to your competitors’. Online tools, such as Semrush, aid you by looking at the keywords included in your site that are generating you the most traffic. By doing so, this can help to highlight what information your visitors deem the most valuable on your site, allowing you to direct further focus towards this content, persuading visitors to want to return to your site in the future.

Ask yourself, “How can I benefit my visitors?” and create content that is worthy and respectful of your visitors’ time.

 

3. SEO Content

Driving visitors to your site is the ultimate goal of SEO, done so by optimizing your on-page SEO content with anchor text usage, primary and secondary keywords, linking (both to internal and external authority sites), and well-written content. If well executed, these SEO practices should allow you to reap all of the benefits of an organized, well-written and content-rich website.

Use internal links throughout your website with anchor text that allows for increased authority. The more valuable your internal links, the more access your visitors will have to valuable content, and the more user satisfaction and authority you will gain.

Use targeted primary and secondary keywords throughout your content, allowing Google to give authority to your site due to keyword utilization. Authority can also be increased by linking your site to a more authoritative external site within your related industry or subject matter.

Though potentially viewed as a basic and rudimentary practices, using these strategies to create a high-quality, content-rich website is a profitable habit to incorporate into any SEO campaign, and ultimately will allow you to boost your search engine rankings.

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Our team of SEO experts is dedicated to developing and implementing cutting-edge search engine campaigns to help our clients grow their web presence. Our strategies complement the services of many of the world’s top tech companies, such as Yahoo, Google, and Amazon.

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