What Is the Best Keyword Analysis Tool for Your Company?

By November 12, 2017SEO Tips

Behind every great SEO campaign there is a collection of relevant keywords that are related to your industry. Keywords are what give the oomph to your search strategy—they are the fuel that drives your search results, which in turn bring you your customers. But there is more to keywords than simply ranking you on results pages. The keywords that are entered into a search engine can inform you about your company’s audience and demographic, which is valuable information when it comes time to develop your overarching SEO strategy.

Building a strong quiver of tools for keyword analysis will help ensure that you are targeting the right words and the right demographics. As you begin to think like your searchers, you will be equipped to give them exactly what they are looking for. These are the tools that can help.

Building a strong quiver of tools for keyword analysis will help ensure that you are targeting the right words and the right demographics.

Ubersuggest

This program generates relevant topical keywords to help fuel your SEO campaign. Everyone misses a few keywords now and then, but Ubersuggest helps you cover your bases and ensure that you have all of the important keywords accounted for. The tool is free, and is great to have in your back pocket when you run into a mental block while brainstorming keywords.
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LSIgraph

LSIgraph is a lot like Ubersuggest, but it goes above and beyond by helping to develop potential latent semantic keywords. As it analyses your keyword usage and develops thematic keywords, the program produces a list of more than 20 alternatives that are similar to your targeted keywords.
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KeywordTool.io

This tool saves you a ton of time by helping you figure out how Google will autocomplete different search queries. The goal of SEO is about providing valuable content to your visitors, so it is important to know what people will be searching for. KeywordTool.io can help develop useful long-tail keywords to bolster your keyword portfolio.
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Ahrefs

This tool is helpful when doing thematic keyword research. Through the tools analysis, you are able to figure out which pages are visited the most on your site, and what keywords bring people to those pages. We use this tool during our audit of your site to assess its strengths and weaknesses, and to inform the development of your SEO strategy. We are able to identify places where we can improve organic traffic and ways to achieve desired KPIs.

Ahrefs can also be useful for optimising your site in regard to those of your competition. You are able to analyse your competitors’ rankings, keywords, and URL, allowing you to see their strengths and weaknesses, and to find opportunities to outrank them.
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Google Keyword Planner

This tool sells itself as a way to “reach the right customers with the right keywords,” and that is exactly what it allows you to do. Google Keyword Planner starts with a relevant seed keyword and provides a list of relevant keywords that are appropriate four business and industry.

After getting a list of keywords, you can then use the tool to research how your competition is using them, and even see how frequently they are searched. Google Keyword Planner also allows you to organize your budget surrounding your keywords, so you can make the best use of your funds.

Finally, since this tool is hosted on Google, it is easy to share information between team members.
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SEMrush

This tool is critical for any SEO campaign, and has numerous functions that all contribute to your search optimisation. When it comes to keyword analysis, we use SEMrush for its four major features: keyword difficulty tool, related keywords, keyword rankings, and organic search.

This program provides relevant, timely data about keyword rankings, and enables you to see how often specific words are being searched. This allows you to evaluate what keywords your competition is using to attract organic traffic, so that you can then respond by targeting keywords that will give you the most return for your investment. The software’s “related keywords” tool also helps you find more frequently searched for terms so that you can further outrank your competition.

We find the keyword difficulty tool to be extremely valuable when doing thematic keyword research. The tool allows users to input a large number of keywords all at once and get data about each one.
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Yahoo Answers, Quora, and Various Forums

Although it may not be immediately obvious, online forums and frequently asked question pages are a great way to find keywords. Your potential audience is often asking questions on these forums about things that they are interested in or need help with, and this is a great source of longtail keywords that you can use to position your site to answer those questions and solve those problems for them.

You can do this by searching a forum that is related to your industry, such as “off-page SEO.” Once you find a thread that relates to your niche, evaluate the questions and frequently repeated phrases that pop up a lot. These can serve as the foundation for your longtail keywords.

The same is true of frequently asked questions pages. Many of the questions that are asked there are the same questions that your potential customers are asking on search engines. Optimise your content for these queries, and you will be positioned to attract organic traffic, which you can then convert into sales.

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Our team of SEO experts is dedicated to developing and implementing cutting-edge search engine campaigns to help our clients grow their web presence. Our strategies complement the services of many of the world’s top tech companies, such as Yahoo, Google, and Amazon.

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